Treasure AI becomes Snowflake Select Partner to enable warehouse data activation

Treasure AI has achieved Snowflake Select Partner status, introducing a joint offering centered on its Composable Audience Studio (CAS). This integration allows Snowflake customers to activate warehouse data for marketing purposes without the need to move, copy, or duplicate data into separate systems.

The solution aims to bridge the gap between centralized data governance and marketing execution, reducing the reliance on data engineering teams for segment requests. Built on 15 years of enterprise Customer Data Platform (CDP) heritage, the offering includes identity resolution, real-time decisioning, and cross-channel journey orchestration. It also serves as a foundation for Treasure AI’s Agentic Experience Platform (AEP), which focuses on autonomous customer experiences through AI agents.