Treviso celebrates August 1 white‑wine tradition

In the Treviso area of Italy, locals observe the custom of drinking a glass of white wine on the morning of August 1. The practice, known locally as “Do dei de vin,” is believed to protect against summer fevers and snake bites. According to legend, a Hungarian queen recovered from malaria after being given fermented white wine by a convent abbess, cementing the ritual in popular memory.

The tradition is still widely observed across the Marca Trevigiana. Mayor Mario Conte publicly encourages residents to partake, describing it as a gesture of good luck, health and prosperity for the new month. Enologist Angelo Costacurta links the habit to historic concerns over drought and contaminated water, noting that a quick drink was once thought to have disinfectant properties. Food‑culture writer Giampietro Rorato adds that the ritual also served as a test of virility, tied to the region’s “Festa degli uomini” on August 2.

The custom remains a vivid expression of local identity, keeping the centuries‑old folklore alive in contemporary celebrations.