Tri launches BombasTri 2026 loyalty program in Indonesia

Indosat Ooredoo Hutchison (IOH), through its Tri brand, has launched the 2026 edition of its annual loyalty program, Kebut Hadiah BombasTri. Running from October 1 to December 31, 2026, the program offers 2,026 prizes, including a BYD Atto 1 Dynamic electric vehicle, MacBook Neo, Garmin smartwatches, LG Smart TVs, and AirPods Max.

A key feature of this year's campaign is the Raffle Program, which allows customers to select their preferred prizes before allocating their lottery tickets. Participants can earn tickets by purchasing Tri data packages starting from Rp50,000, activating specific SIM cards, or redeeming BonsTri points via the bima+ application.

Reno Rizki Yudha, SVP-Head of Partnership & Innovation at Indosat Ooredoo Hutchison, stated that the initiative aims to appreciate millions of customers and provide tangible value beyond affordable data. The company is focusing on a service ecosystem that includes anti-scam protection and bundled access to services like Adobe Express, Viu, and WeTV.