Triad Prague and AC Sparta Praha win Direct Impact Czech awards

The 24th annual Direct Impact Czech marketing awards have concluded, with Triad Prague named Agency of the Year. The jury recognized the agency for its consistent quality and strategic creativity across various categories, specifically highlighting its ‘Čistím záchod’ campaign for Domestos.

AC Sparta Praha received the Client of the Year title, praised for its ability to experiment with diverse communication approaches—including film projects and retail innovations—while maintaining a consistent brand identity.

The Grand Prix was awarded to the ‘Bouračka. cz – online hlášení o nehodě’ project by McCann Prague. In total, 44 awards were presented following a competition that saw 53 finalists across 15 categories.