Trichology and hair care demand rise in Brazil

There is a growing demand for specialized hair and scalp care in Brazil, with a significant increase in men seeking dermatological assistance for hair loss. Data from the Brazilian Society of Dermatology indicates that approximately 42 million Brazilians face some level of hair loss, contributing to a 35% rise in demand for specialized treatments over the last five years.

Trichology, the scientific study of hair and the scalp, has emerged as a key field to address issues such as androgenetic alopecia, excessive oiliness, dandruff, and thinning. Experts note that factors like chronic stress, hormonal changes, nutritional deficiencies, and chemical use play major roles in hair health.

Treatments are becoming increasingly personalized, utilizing topical and oral medications, injectable protocols, and technologies such as GHK-Cu, a copper peptide used to promote hair growth and strength. Professionals emphasize that early diagnosis and individualized evaluations are essential to preserving hair quality and maintaining self-esteem, which remains highly linked to hair health for both men and women.