Trip.com Group reports 50% growth in bookings from travelers aged 55+

Trip.com Group has reported that the Gross Merchandise Value (GMV) for travelers aged 55 and older grew by more than 50% year-on-year. This trend reflects the increasing influence of the Silver Generation on the tourism industry as many countries transition into aging societies.

Thailand has emerged as one of the top five destinations for this demographic, with flight bookings to Bangkok growing by 12%. Other top destinations for older travelers include mainland China, Japan, South Korea, and Vietnam.

In terms of origin markets, Malaysia saw the highest growth rate at 70%. Other significant growth in flight bookings was observed in Taiwan (46%), South Korea (35%), and Singapore (35%). Key popular cities for this group include Shanghai, Seoul, Guangzhou, Shenzhen, and Bangkok.