Trivento Leads Global Argentinian Wine Sales by Value for Sixth Consecutive Year

Trivento has been recognized as the world’s top-selling Argentinian wine by value for the sixth straight year, covering the period 2020‑2025, according to IWSR Drinks Market Analysis. The milestone coincides with the winery’s 30th anniversary. CEO Marcos Jofré said the achievement reflects the brand’s long‑term vision and its ability to connect with consumers seeking meaningful experiences, authenticity and consistency. Marketing Manager Silvina Barros added that understanding when, how and why consumers choose wine is essential for relevance.

The brand’s strength is evident across its key markets. In the United Kingdom, Trivento ranks among the ten most important wine brands and its Reserve Malbec is a top seller. In Brazil, Trivento Reserve leads the premium R$50+ segment, while its White Malbec tops the Argentinian white‑wine category. In the United States, the label is second among Argentinian wine brands by volume, with its Reserve Malbec and White Malbec holding leading positions in their respective premium segments.