Troye Sivan responds to criticism of his gay identity as a brand

Singer Troye Sivan has responded to online criticism claiming his entire personal brand revolves around his gay identity. In response to a social media comment suggesting his brand is solely being gay, Sivan posted a blunt and humorous rebuttal on Instagram, stating, “I am gay,” and repeating the phrase.

The exchange follows the release of his fourth album, ‘She’s the Best’, and his music video for the song “FF”, which he described as the “gayest music video” of his career. Sivan’s work continues to center queer relationships, desire, and romance. He has previously stated in interviews that he does not hold himself back when creating music, videos, or choreography to meet external expectations.