Trudi’s banana brand reaches 27% awareness in Norway

New research from Kantar, released by Fyffes, indicates that the banana brand Trudi’s has achieved 27% aided brand awareness in Norway just over a year after its market launch. The study also found that one in five Norwegian consumers would consider purchasing the brand during their next banana purchase.

Trudi’s differentiates itself by combining fruit quality with social impact initiatives. Through a long-term partnership with CARE International, the brand helps fund programs supporting women, families, and communities in its sourcing regions.

Adriano Di Dia, Chief Marketing Officer at Fyffes, noted that the results demonstrate the brand is connecting with consumers through an emotional message regarding product impact. The brand has also seen commercial success, previously reporting 8% value growth at Coop Norway, outperforming the broader banana category.