True Corporation highlights AI investment and digital transformation in Thailand

True Corporation executives are emphasizing the importance of converting artificial intelligence (AI) investments into tangible economic growth and productivity for Thailand. According to data from the Board of Investment (BOI), investment applications in the first half of 2026 reached 1.47 trillion baht, a 37% increase from the previous year, with digital projects accounting for 1.12 trillion baht, or approximately 76% of the total.

While Thailand is becoming a strategic hub for AI infrastructure, such as data centers, experts note that sustainable economic value depends on the ability to translate these investments into increased productivity, particularly for small and medium-sized enterprises (SMEs). SMEs represent 99.5% of Thai businesses and 69.5% of the workforce, yet they contribute only 35.3% to the national GDP due to challenges in technology access and skills.

In a related initiative, True Corporation hosted executives from the High-Level Mass Communication Strategy Program to discuss the impact of AI and digital disruption on the media industry. The session focused on the evolution of intelligent communication, the adaptation of news stations in the AI era, and the role of digital ecosystems in connecting startups to global innovation corridors.