True Corporation opens new Health Tech branding shop at Happitat

True Corporation has launched a new True Branding Shop at the Happitat project, covering over 300 square meters. The store operates under the concept ‘Active & Health Tech – Urban Motion,’ aiming to integrate innovation, technology, and wellness into urban lifestyles.

The facility serves as an experience destination where customers can test various Health Tech and Sports Tech products, including HYPERSHELL X Pro S leg-assist wearables, SHOKZ OpenRun Pro 2 open-ear headphones, and 1-VIBE Bottle Speaker Flasks.

In addition to retail, the shop features the TrueSphere service area, which includes a Terrace Sky viewing zone and TrueCoffee services. Sujectra Amitpay, Head of Retail Shop Operations at True Corporation, stated that the development aims to transform traditional retail into a lifestyle hub that meets evolving consumer behaviors regarding digital health and wearable technology.