TRUE linkswear secures strategic investment from Paramount Brands

Tacoma-based golf footwear company TRUE linkswear has secured a strategic investment from Paramount Brands. While the specific financial terms of the deal were not disclosed, the partnership is designed to accelerate TRUE’s growth while allowing the company to maintain its independent operating structure, existing team, and facilities.

The collaboration aims to leverage Paramount Brands’ extensive expertise in premium headwear, apparel manufacturing, distribution, and operations. This support is expected to help TRUE expand beyond its core footwear business into apparel and headwear categories.

Paramount Brands, which manages brands such as Imperial and Pukka, views the investment as an opportunity to support a brand with a passionate following. This transaction marks Paramount Brands’ fourth strategic move in five years as part of a broader strategy to build a portfolio of premium brands for the golf and active lifestyle markets.