True Religion launches Holiday 2026 campaign featuring Latto, Metro Boomin, and Summer Walker

Denim brand True Religion has debuted its Holiday 2026 campaign, titled “The Gift Worth Going All In For.” The campaign features hip-hop and R&B artists Latto, Metro Boomin, and Summer Walker.

Set in a “Diamond District-inspired world” filled with jewelry and gold, the visual concept positions True Religion jeans as the most coveted items in the room. True Religion Chief Marketing Officer Kristen D’Arcy stated that the campaign aims to highlight individual flavor and the pursuit of what one wants during the holiday season.

The collection will be released in stages, beginning with the “Texture Takes Over” delivery, which includes leopard prints, velour, and various knit textures.