Trump administration launches push to raise U.S. birth rate

In May 2020 Dr. Mehmet Oz addressed the White House, announcing a Trump‑era effort to reverse the United States' declining birth rate. The plan calls for cutting the cost of fertility drugs by up to 90 % through the TrumpRx.gov platform, expanding access to fertility treatments, and improving maternal health under the “Make America Fertile Again” (MAFA) campaign. Health Secretary Robert F. Kennedy Jr. also warned of an "existential crisis" linked to falling sperm counts.

The initiative sparked a cultural response on conservative talk‑radio, where listeners compiled a "Make America Fertile Again" playlist of classic love songs to encourage couples to have more children. The playlist, shared on Todd Starnes’ show, reflects the administration’s framing of larger families as a pillar of national strength.