Trung Nguyên E-Coffee expands presence in Texas with new Frisco location

Trung Nguyên E-Coffee, a brand under the Trung Nguyên Legend Group founded by Dang Le Nguyen Vu, has opened a new location in Frisco, Texas. The store is situated in the Prestmont area, a hub for dining, shopping, and Asian communities. The new outlet offers traditional Vietnamese phin-brewed coffee and creative beverages.

This opening follows a series of expansions in Texas throughout the year, including locations in Katy and Garland. The brand is currently pursuing an ambitious international growth strategy, which includes a goal of establishing 100 outlets in the United States and 1,000 in China, alongside expansion efforts in Australia, Canada, Japan, South Korea, and France.