Trung Nguyên E-Coffee opens new location in Ho Chi Minh City

Trung Nguyên E-Coffee, a brand under Trung Nguyên Legend, officially opened a new location at 370/5 Tan Son Nhi Street in Ho Chi Minh City on September 25. The shop features a modern black-and-white design with natural light and greenery, intended to serve as a community meeting point for coffee enthusiasts.

This opening is part of a broader expansion strategy for the brand in 2026. Since the beginning of September, the chain has been actively launching new outlets across various Vietnamese provinces, including Hanoi, Dak Lak, Dong Thap, Dong Nai, and Tay Ninh.