TS Summit 2026 concludes in São Paulo with focus on sports innovation

The TS Summit 2026, organized by Ticket Sports, concluded its two-day program at the Memorial da América Latina in São Paulo. The event brought together athletes, organizers, executives, and specialists to discuss the evolution of the sports market, focusing on innovation, technology, and management.

Key discussion topics included the internationalization of events, artificial intelligence, new registration and management technologies, trail running, and participant experience. The summit also featured the Summit ATC, a meeting for street running coaches to discuss the development and challenges of the discipline.

A highlight of the event was the final of the Ticket Sports Startup Challenge, held in partnership with Arena Hub. Five finalist startups competed for a total prize pool of R$ 50,000. The winning startup, TechBalance, led by CEO Fabiana Almeida, focuses on promoting active aging by providing tools for older individuals to practice sports safely.