Tsuyoshi Kusanagi stars in new Elleair commercial about daily chores

Actor Tsuyoshi Kusanagi has appeared in a new television commercial for Daio Paper’s ‘Elleair Lidded Wet Tissue’. The campaign focuses on ‘nameless chores’—the small, often unnoticed daily tasks like refilling shampoo bottles or turning laundry right-side out. The commercial encourages viewers to make life slightly easier by using products designed to reduce these minor burdens.

In interviews following the shoot, Kusanagi shared his personal dedication to cleaning, jokingly stating he aims to master the ‘way of cleaning’ and wipes surfaces whenever he has a spare moment to maintain his daily rhythm. He noted that reducing small chores allows more time for hobbies and meaningful activities.

Kusanagi also reflected on the importance of patience in other areas of life, such as practicing the guitar or building human relationships. He emphasized that while some things should be made easier, important pursuits require time and careful attention to truly master or to build deep, sincere connections with others.