tu-hacci to open first permanent store at LUCUA Osaka

Inner fashion brand tu-hacci, operated by Water Air Co., Ltd., is set to open its first permanent retail store at LUCUA Osaka on August 28, 2026. To celebrate the upcoming launch, a special “one-day store manager” event was held on August 27, featuring model and actress Aya Asahina.

During the event, Asahina participated in various store management activities, including a ribbon-cutting ceremony, a mannequin coordination challenge, and customer service role-playing. Water Air CEO Hidenosuke Kuniasu stated that while the brand has primarily operated online, the new physical location aims to allow customers to experience the fit and comfort of the products directly.

Asahina, who is originally from Awaji Island, also shared personal stories about her connection to the Kansai region during a talk session. The brand, which has received multiple Rakuten Shop of the Year awards, focuses on combining lingerie technology with fashion trends.