Tubi Media Group partners with Gracenote for content discovery

Tubi Media Group has entered into a new agreement with Gracenote, a metadata business unit of Nielsen, to enhance content discovery and advertising capabilities across its streaming properties, including Tubi and Fox One.

Under the deal, Gracenote will provide human-verified program metadata, standardized taxonomy, and rich imagery. These tools are intended to improve content search functionality, allowing for more effective natural language queries and recommendations. Additionally, Tubi will test Gracenote IDs within programmatic bid streams to increase the contextual relevance of its advertising.

Tubi Media Group recently reported reaching 110 million monthly active users and a 2.3% share of total U.S. TV viewing. The company noted that over 60% of its audience consists of Gen Z and Millennial viewers.