TUI cruise brands launch new promotional campaigns

TUI Group's cruise brands are launching marketing campaigns and promotional offers throughout September 2026 to drive bookings for the 2027 season.

TUI Cruises has initiated a broad communication and sales campaign titled ‘Every Moment a Journey’ across Germany, Austria, Switzerland, and the Netherlands. The campaign focuses on summer 2027 voyages to the Mediterranean and Northern Europe, including trips on the Mein Schiff Flow. British singer Robbie Williams is featured as a brand ambassador to enhance the campaign's reach. Early booking discounts are available for travelers booking by September 30, 2026.

Marella Cruises, TUI’s UK-based cruise line, has also announced ‘Cruise Month’ deals. Throughout September, customers can receive savings of up to £300 on selected ocean cruises departing between October 2026 and December 2027. These discounts apply to various destinations, including the Caribbean, the Canary Islands, and the Mediterranean.