TUI Group announces major leadership changes in hotel and regional divisions

TUI Group has announced two major leadership changes to support its growth strategy and strengthen the integration between its hotel brands and distribution channels.

Effective November 1, 2026, Benjamin Jacobi will transition from his role as Managing Director of TUI Deutschland to become the Managing Director of Commercial, Marketing & Sales for TUI Hotels & Resorts. Reporting to CEO Bernd Mäser, Jacobi will oversee global marketing, pricing, and sales for several proprietary brands, including ROBINSON, TUI Magic Life, TUI Blue, The Mora, TUI Suneo, and AQI.

Christian Bärwind will succeed Jacobi as the Managing Director for the DACH region (Germany, Austria, and Switzerland) and Chairman of the Management Board for TUI Deutschland. Bärwind will report to Mircea Tudose, Managing Director Regions in the Global Distribution division. These appointments are intended to enhance the synergy between TUI’s exclusive hotel products and its global distribution networks.