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TUMI unveils Fall/Winter 2026 collection with Lando Norris
TUMI has announced its Fall/Winter 2026 collection and a new seasonal campaign featuring global brand ambassador and McLaren Formula 1 driver Lando Norris. The collection draws inspiration from Alpine landscapes, utilizing a color palette of alpine green, camouflage, and earthy tones.
Key highlights of the release include the debut of the TUMI Axis series, designed for modern professionals with a focus on minimalist silhouettes and lightweight nylon. The brand is also updating its signature Alpha, 19 Degree, and Harrison collections with new colors such as deep pine and cognac.
The campaign, directed by Valentin Florian and photographed by Theo Gosselin, was filmed in the Scottish Highlands to capture a sense of ruggedness and elegance. Creative Director Victor Sanz noted that the collection emphasizes precision and purpose over superficial flashiness.
Entities
Lando Norris · McLaren Mastercard Formula 1 Team · Scottish Highlands · TUMI · Victor Sanz
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The new collection features the debut of the TUMI Axis series. www.ltvnews.net · news.cube-soft.jp · prtimes.jp
- [● 3 SOURCES] Lando Norris, a McLaren Mastercard Formula 1 driver, is a global brand ambassador for TUMI. www.ltvnews.net · news.cube-soft.jp · prtimes.jp
- [● 3 SOURCES] Creative Director Victor Sanz stated the collection aims to express quiet confidence and precision rather than flashiness. www.ltvnews.net · news.cube-soft.jp · prtimes.jp
- [● 2 SOURCES] The collection is inspired by Alpine landscapes. news.cube-soft.jp · prtimes.jp
- [● 3 SOURCES] The campaign was filmed in the Scottish Highlands. www.ltvnews.net · news.cube-soft.jp · prtimes.jp
- [● 3 SOURCES] TUMI has unveiled its Fall/Winter 2026 collection and seasonal campaign. www.ltvnews.net · news.cube-soft.jp · prtimes.jp