Tuna Luso appoints female leadership specialist Eveline Maia

Tuna Luso Brasileira has appointed Eveline Maia to its Women's Directorate. Maia is a specialist in sports management and female leadership in football, and the founder of the Movimento Nacional Mulheres do Futebol. Her role focuses on strengthening female protagonism in sports environments and addressing issues such as gender violence.

Broadly, the women's football sector is transitioning from a focus on visibility and equality to becoming a significant economic asset. The upcoming 2027 Women's World Cup in Brazil is expected to drive global exposure and commercial interest. Successful models like Angel City FC demonstrate how building strong community identities and attracting specialized investors can create sustainable economic value in the sport.