Tunisia aims to boost tourism quality and sustain economic rebound in 2025

Tunisia’s tourism strategy for 2025 focuses on raising the sector’s quality rather than just visitor numbers. Officials highlight regional assets such as Tabarka’s natural and cultural heritage, the revival of the international jazz festival after a six‑year pause, and new concepts like "musico‑bathing" tourism. The south is urged to develop eco‑responsible experiences that combine cultural and heritage attractions.

The Central Bank of Tunisia reports that the economy grew 2.5 % in 2025, with inflation falling to 5.3 % and unemployment at 15.2 %. The fiscal deficit narrowed to 5.2 % of GDP, public debt fell to 82.1 % of GDP, and foreign reserves reached 25.1 billion dinars (about 106 days of imports). Foreign direct investment rose roughly 30 % to 3.5 billion dinars. However, the current‑account gap widened because energy imports now account for more than half of the trade deficit, underscoring Tunisia’s vulnerability to energy costs and prompting calls for a faster shift to renewable sources. The bank also lowered its policy rate to 7 % and advanced digitalisation and AI‑driven risk analysis, while warning that external geopolitical tensions could affect future growth.