Tupperware launches Diwali campaign in India featuring Dia Mirza

Tupperware has launched its new festive campaign, #HarDiwaliTupperwarewali, featuring actor Dia Mirza to celebrate the Diwali season in India. The campaign focuses on the brand’s role in preserving family traditions, such as preparing and storing traditional sweets and snacks across generations.

Ankur Damani, Managing Director of Tupperware India, stated that the company aims to make the brand more relevant to younger generations by combining its 80-year global legacy with contemporary designs and convenience. The festive portfolio includes kitchen essentials and new additions like the TUP Celebration Glassware collection.