Turismo Centro de Portugal launches new regional tourism campaigns

Turismo Centro de Portugal has launched new promotional initiatives to encourage year-round tourism and reduce seasonal concentration across the region. The announcement took place at the Forte de São Miguel Arcanjo in Nazaré.

The primary campaign, titled ‘Desapareça um Bocadinho’ (Disappear for a Little While), utilizes a series of short films—some created with artificial intelligence based on real locations—to invite visitors to escape their routines through nature, culture, gastronomy, and active tourism.

Additionally, the organization introduced ‘100 Destino no Centro de Portugal’, a digital series featuring hosts Miguel Mendes Pedro and Mariana Moreno. This project will span two years, with individual episodes dedicated to each of the 100 municipalities in the region to showcase diverse local stories and experiences.