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Turkcell launches new integrated customer experience strategy
Turkcell has announced a new customer experience strategy called 'Turkcell Çözüm Gücü' (Turkcell Solution Power). The approach aims to provide an integrated, end-to-end service model based on three core principles: anticipating customer needs, delivering solutions at the optimal time, and maintaining a consistent experience across all service channels.
A key component of this strategy is an omnichannel platform developed by company engineers, which allows customers to seamlessly transition tasks between stores, call centers, and digital applications. The digital aspect is driven by 'Teknocan,' an AI-powered mobile assistant within the Turkcell app. Chat traffic via Teknocan has reportedly increased by 30 percent year-over-year, with the assistant providing personalized data such as remaining data, minutes, and SMS usage, as well as 5G compatibility checks.
Murat Akgüç, Turkcell Vice President of Marketing and Digital Services, stated that the company has seen its net recommendation score increase by 10 percent over the last year. The company also highlighted its service offerings, including Tumbara, Turkcell Ailem, and Turkcell Yıldız, as part of this integrated service ecosystem.
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What the coverage asserts, and how many sources carry each claim.
- [● 2 SOURCES] Chat traffic through the Teknocan mobile assistant has increased by 30 percent compared to last year. www.haber1.com · www.haberport.com
- [● 2 SOURCES] An omnichannel platform developed by Turkcell engineers allows customers to continue processes started in one channel through another. www.haberport.com · www.aksam.com.tr
- [○ 1 SOURCE] The company's net recommendation score increased by 10 percent in the last year. www.aksam.com.tr
- [● 2 SOURCES] The Teknocan AI assistant provides information on internet, minute, and SMS usage, as well as 5G compatibility. www.haber1.com · www.haberport.com
- [● 3 SOURCES] The 'Turkcell Çözüm Gücü' approach is based on three principles: anticipating needs, providing solutions at the right time, and ensuring a solution-oriented experience regardless of the channel. www.haber1.com · www.haberport.com · www.aksam.com.tr