Turkey gaming market sees rise in female player spending

gaming market female gamers digital content spending mobile gaming e-sports

Data released by Oyunfor indicates a significant shift in the Turkish gaming market, with female players accounting for 46% of digital game and content spending as of August 2026. This increase suggests a more balanced demographic distribution within the sector.

In terms of platform preferences, mobile gaming remains the dominant segment, holding a 43% market share. PC gaming accounts for 32%, while console gaming maintains a 25% share.

The top titles driving in-game sales include Riot Games’ Valorant, followed by PUBG Mobile, Garena Free Fire, Counter-Strike 2, and League of Legends. Other notable titles in the top spending rankings include Mobile Legends: Bang Bang, Roblox, Fortnite, and World of Warcraft.

Entities

Epic Games · Oyunfor · Riot Games · Turkey

Sources

Türkiye Oyun Pazarında Kadın Oyuncuların Etkisi Büyüyor: Harcamaların %46’sı Kadınlardan Geldi [olaylar.net]

8 days ago

Türkiye Oyun Pazarında Kadın Oyuncuların Yükselişi: Toplam Harcamanın Yüzde 46’sını Kadınlar Oluşturuyor [www.ayancikgazetesi.com]

8 days ago