Turkey's Ministry of Trade unveils new e‑commerce advertising rules

Turkey Ministry of Trade influencer disclosure AI ad labeling 10‑day discount rule

Turkey’s Ministry of Trade announced that a revised Commercial Advertising and Unfair Commercial Practices Regulation will take effect on 1 August 2026. The rules tighten consumer protection across digital marketing, e‑commerce and online sales. Targeted advertising that profiles children using personal data is prohibited. Influencer posts that involve any monetary benefit, free product, discount or event participation must carry a clear “advertisement” or “promotion” label. Advertisements that feature AI‑generated digital characters must disclose that the figure is not human. Discount ads must show the lowest price recorded in the ten days prior to the discount, with perishable goods using the price immediately before the discount. Conditional‑sale promotions are brought under the same discount‑sale rules. Advertising for illegal gambling, betting, fortune‑telling and related services is banned. The time sellers have to respond to consumer complaints on platforms is cut from 72 hours to 48 hours, and advertisers must provide transparent information on the criteria used to target ads.

Entities: AI‑generated digital characters · Electronic Commerce Business Operators Association (ETİD) · Electronic Commerce Entrepreneurs Association (ETID) · Hakan Çevikoğlu · Ministry of Trade (Turkey) · Social‑media influencer

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[● 11 SOURCES] Advertising for illegal gambling, betting, fortune‑telling and related services is prohibited. (regulation text)
[● 11 SOURCES] The regulation expands consumer‑protection rules to cover targeted advertising that uses analysis of online behavior and personal data. (regulation text)
[● 11 SOURCES] The time allowed for sellers to respond to consumer complaints on platforms is reduced from 72 hours to 48 hours. (regulation text)
[● 11 SOURCES] Targeted advertising that uses personal data profiling of children is prohibited. (regulation text)
[● 11 SOURCES] The amendment to the Commercial Advertising and Unfair Commercial Practices Regulation takes effect on 1 August 2026 in Turkey. (new regulations announced by the Ministry of Trade)
[● 11 SOURCES] Discount‑sale advertisements must show the lowest price recorded in the ten days before the discount starts as the reference price; for perishable goods the price immediately before the discount is to (regulation text)
[● 17 SOURCES] Influencer posts that involve any monetary benefit, free product, discount or event participation must include a clear “advertisement” or “promotion” label. (Ministry of Trade regulation)
[● 11 SOURCES] Ads that contain AI‑generated digital characters must include a clear disclosure so consumers can identify them as non‑human. (regulation text)
[● 17 SOURCES] The new regulation will take effect on 1 August 2026. (Ministry of Trade announcement)
[● 17 SOURCES] Discount advertisements must base the reference price on the lowest price recorded in the ten days before the discount starts; for perishable goods, the price immediately before the discount is used. (Ministry of Trade regulation)
[● 17 SOURCES] Advertising of illegal gambling, betting, fortune‑telling services is prohibited. (Ministry of Trade regulation)
[● 17 SOURCES] Advertisements that use AI‑generated digital characters must disclose that the character is not human. (Ministry of Trade regulation)