Turkey promotes Aegean tourism to US travel professionals in İzmir

The Türkiye Tourism Promotion and Development Agency (TGA) hosted a group of approximately 20 to 21 American travel consultants and tourism professionals in İzmir to promote Turkey as a premier travel destination. The initiative aims to increase international visibility and tap into the high-potential US market.

The program focused on showcasing the diverse tourism assets of İzmir and the broader Aegean Region, including gastronomy, history, religious sites, thermal tourism, and coastal destinations such as Ephesus, Bergama, Çeşme, Urla, and Foça. Participants engaged in B2B meetings with local industry representatives to foster new business collaborations.

Mehmet İşler, President of the Aegean Tourist Employers and Accommodation Association (ETİK), emphasized the importance of targeting new markets like the US and highlighted that effective marketing requires connecting with the right professionals. Additionally, TGA officials provided presentations on various Turkish regions, including Istanbul, Cappadocia, and the Black Sea, alongside ongoing media and social media promotional efforts.