Turkey's rhinoplasty market set to hit $9.6 billion by 2030

Turkey ranks second worldwide in the number of rhinoplasty procedures, according to the latest ISAPS global survey. The country's long‑standing surgical expertise and expanding technological infrastructure, exemplified by clinics in Kayseri, have helped it achieve this position.

Industry analysts at Grand View Research project the global rhinoplasty market to reach US$9.6 billion by 2030, expanding at an average annual rate of about 7.3%. Growth is driven by rising consumer focus on appearance and advances such as ultrasonic (Piezo) rhinoplasty, which offer less trauma, reduced bruising and more natural, functional results. Doç. Dr. Mehmet Metin, a senior surgeon in Kayseri, highlighted how these techniques are now widely adopted across Turkey, improving patient outcomes and supporting the market’s expansion.