Turkish Airlines aims to enter the world's top 100 most valuable brands

Turkish Airlines (THY) aims to become the first Turkish brand to enter the list of the world’s 100 most valuable brands. Ahmet Olmuştur, General Manager and Board Member of Turkish Airlines, stated that the airline currently ranks in the 120s among the world's most valuable airline brands.

Olmuştur noted that while no airline has yet broken into the top 100, the company is pursuing a strategy focused on value-driven growth rather than just volume. This strategy emphasizes enhancing customer satisfaction and net recommendation scores across 122 different experience touchpoints, ranging from digital interactions to in-flight services and baggage handling.

Turkish Airlines has been recognized as Turkey’s most valuable brand for the past nine years. In 2025, the company reached a brand value of $2.9 billion, marking its highest historical value to date.