Turkish Celebrities and TikTok Influencer Monetize via Paid Subscriptions

Turkish public figures have turned to Instagram's paid‑subscription feature to earn directly from followers. Early adopters include singer‑actress Gülben Ergen, model Şeyma Subaşı, actress Merve Boluğur, and others, charging monthly fees between 39.99 and 399.99 Turkish lira. Reported subscriber counts range from a few thousand to over 16,500, yielding estimated gross monthly revenues of up to several million lira for the most popular accounts.

In a related case, a 21‑year‑old TikTok creator known as Alyanure (identified as H. D.) was detained by Istanbul police on accusations of indecency and insulting religious values. The investigation disclosed that the influencer operated a paid‑subscription model on TikTok, with 387 subscribers each paying 359 TL per month, generating roughly 138,000 TL in monthly income. The suspect faces two criminal charges under the Turkish Penal Code and is awaiting further legal proceedings.