Turkish sports economy reaches 181 billion TL

A report prepared by Deloitte Türkiye in collaboration with the Turkish National Olympic Committee reveals that the total annual expenditure volume of the Turkish sports ecosystem has reached approximately 181 billion TL. This figure includes roughly 81 billion TL in spending across professional and amateur sports, national teams, school and university sports, paralympic sports, and e-sports, alongside approximately 100 billion TL in sports investments from central and local governments.

Football remains the dominant sector, accounting for about 75 percent of the 54.2 billion TL professional club and athlete economy. Direct fan spending through tickets, season tickets, VIP services, and merchandising has reached approximately 18.5 billion TL.

Other notable sectors include a professional volleyball economy valued at approximately 4.6 billion TL, with women's leagues accounting for 60 percent of that share. Additionally, sports tourism is identified as a strategic area with a potential value between 45 billion and 55 billion TL. The ecosystem also encompasses amateur sports, which reached a 10 billion TL scale, and school sports involving 1.3 million participants.