TV Globo announces new telenovela ‘Elas que lutem’

TV Globo is preparing the launch of a new telenovela titled ‘Elas que lutem’, written by Daniel Ortiz and scheduled to premiere in the first half of 2027. The plot centers on three women from diverse backgrounds who become victims of a financial scam by an entrepreneur. While attempting to recover their losses, the women survive a plane crash in the Amazon region near Manaus.

Following their rescue, the protagonists decide to unite and enter the fashion industry together, opening a business that spans from popular commerce in Brás to luxury retail. The production will feature actress Alessandra Negrini, marking her return to the telenovela format after five years. Negrini is expected to take on a prominent role that explores comedic elements.

Fred Mayrink will serve as the artistic and general director, working alongside Alexandre Klemperer and Emer Lavinni. Filming is anticipated to begin in early 2027.