TV Makers Focus on Advanced Picture Tech and Extended Software Support

TCL South Africa’s General Manager Alvin Wang says consumers are shifting from simply seeking larger screens to evaluating how brightness, colour and precise light control work together. The company’s new SQD‑Mini LED technology uses Precise Dimming Zones, All‑domain Halo Control, Super Quantum Dot and an Ultra Colour Filter Panel to improve black levels, highlight detail and colour accuracy across its C8L and C7L models.

Across the broader market, Samsung, LG, Sony and TCL are promoting long‑term software updates for their smart‑TV platforms. Extended firmware support adds security patches, new streaming apps and feature upgrades, helping devices stay current and delaying costly replacements. Together, these trends highlight a dual focus on superior picture performance and lasting software longevity for modern televisions.