TV Nova launches mental health campaign for parents and children

TV Nova has launched the ‘Mluvme spolu’ (Let’s Talk Together) campaign, an initiative under its ‘Nova pomáhá’ program focused on the mental health of both children and their parents. The campaign highlights the connection between a parent's psychological well-being and their ability to support their children, addressing issues such as exhaustion, emotional overload, and the pressure to manage all responsibilities alone.

To support the initiative, the campaign includes promotional spots, a dedicated website with practical materials, and a podcast titled ‘Mluvme spolu: Jak se ze všeho nezbláznit’ (Let’s Talk Together: How Not to Go Crazy). In the podcast, presenter Kristina Kloubková and psychotherapist Jan Vojtek discuss topics like setting boundaries, managing emotions, and recognizing physical signals of stress.

Anna Ševerová, CSR Manager at TV Nova, emphasized that caring for one's own mental health is not an act of selfishness but a necessary step in being a reliable support for children. The campaign encourages parents to practice self-care through small actions, such as resting without guilt or seeking help when needed.