TV Paraíba unveils new brand identity

TV Paraíba has revealed a new brand identity following a public vote. The broadcaster, which has been on the air since January 1, 1987, selected the new logo from three options through a popular poll.

Designed by Audírio Nogueira, the new logo was inspired by the shape of an eye. Tatiana Ramos, Content Manager for Rede Paraíba de Comunicação, stated that the change aims to modernize the station while respecting its nearly 40-year history and maintaining its connection with the people of Paraíba.