TV4 expands smart TV presence and sports coverage

TV4 is expanding its presence within smart TV ecosystems through two new agreements. These deals aim to secure better visibility for the broadcaster on smart TV start screens and provide enhanced marketing opportunities as more viewers access content directly through their television interfaces.

Additionally, the broadcaster is expanding its sports coverage by announcing it will broadcast the Bybit Stockholm Open from November 7 to 14 on both TV4 and TV4 Play.