TVI telenovela Coração de Mãe reports debut week ratings

The new TVI telenovela “Coração de Mãe” completed its debut week of broadcasting from September 7 to September 11, 2026. The production saw varied audience performance throughout its first five episodes.

The premiere episode on Monday, September 7, achieved the highest average rating of the week at 7.4%, with a market share of 16.4% and approximately 732,900 viewers. While viewership fluctuated in the following days, the third episode, broadcast on Wednesday, September 9, secured the highest market share of the week at 17.0%, reaching 16.0% of the national television audience.

The week concluded on Friday, September 11, with a recovery in performance, recording a 6.4% rating and a 14.5% market share.