TVI’s “Dois às 10” dominates Portuguese morning TV ratings on World Cup day

On 3 June 2026, TVI’s morning show “Dois às 10” reclaimed the lead in Portugal’s breakfast‑time audience. Consolidated data from MediaMonitor/CAEM showed an average rating of 3.4 % and a 19.7 % share, drawing about 333,900 viewers. The programme’s share rose sharply after a segment on the 2026 World Cup match between Portugal and Uzbekistan, reaching a peak share of 27.5 % and attracting more than 501,000 simultaneous viewers at its highest point.

The show’s performance outpaced rival morning programmes on SIC and ARTP1, which recorded lower ratings and shares throughout the broadcast. The strong audience response was linked to a mix of human‑interest stories, including a guest’s 40‑kilogram weight loss, and extensive World Cup coverage that kept viewers tuned in.