U-ji Koji and Time Machine 3 promote regional rice brands in Japan

Comedians U-ji Koji have been reappointed as ambassadors for Tochigi rice. At a promotional event held at the Tokyo Station Hotel, the duo, alongside special guest Saki Aibu, participated in a tasting of three Tochigi varieties: Koshihikari, Nasuhikari, and Tochigi no Hoshi. The event featured the unveiling of a new commercial aimed at highlighting the unique textures and flavors of the regional crops.

In Fukui Prefecture, the comedy duo Time Machine 3 has been promoted from symbol supporters to ambassadors for the brand rice 'Ichihomare'. During the announcement, Fukui Governor Takato Ishida presented the duo with special happi coats. The event included a menu presentation battle between Seki of Time Machine 3 and Governor Ishida, as well as discussions regarding the promotion of Fukui's agricultural products.