U-NEXT and NBCUniversal form strategic partnership in Japan

U-NEXT and NBCUniversal have entered into a comprehensive, long-term strategic partnership in Japan to create a new entertainment ecosystem. The collaboration aims to move beyond traditional broadcasting and streaming toward an IP-centered model that integrates digital platforms, live experiences, and global distribution.

A key component of the deal is the exclusive launch of Universal+—NBCUniversal’s international streaming brand—in Japan, with a rollout expected to begin in October 2026. This will provide U-NEXT users with access to a vast library of films and television series, including recent theatrical releases and major drama series.

The partnership also includes collaboration with Universal Studios Japan (USJ). The companies plan to leverage U-NEXT’s subscriber base to develop joint marketing initiatives, music lives, and exclusive member benefits, creating a link between digital content and physical theme park experiences. Additionally, the alliance seeks to facilitate the global expansion of Japanese content, using NBCUniversal’s international networks to distribute Japanese original works, anime, and films to markets such as the United States and Latin America.