UAE beauty brands to showcase new ranges at Beautyworld Dubai 2026

UAE-based beauty and fragrance brands are set to showcase significant expansions and new product lines at Beautyworld Middle East 2026 in Dubai.

COSMO Cosmetics, a title sponsor under Sterling Perfumes, will present over 2,500 products across more than 20 categories. The brand is introducing new specialized ranges, including a Kids & Teens Body Care collection, the Be Fresh Bath & Body line, and a new selection of antiperspirant deodorant sprays featuring diverse scent profiles for men and women.

Hamidi is also undergoing a strategic evolution at the event, transitioning from a fragrance-focused brand to a broader beauty and wellness provider. The brand is emphasizing clean, skin-friendly, and 0% alcohol formulations. Their new approach centers on a layered scent ritual concept, integrating bath and body products, concentrated perfume oils, and home fragrances to create a personalized olfactory experience.