UAE businesses launch major Diwali celebrations and promotions

Various sectors in the United Arab Emirates are launching large-scale campaigns to celebrate Diwali, the Festival of Lights.

Alshaya Group has introduced its first-ever ‘Festival of Lights’ campaign across its portfolio of international brands, including H&M, Starbucks, Shake Shack, and Ulta Beauty. The initiative features festive-themed products, such as Diwali-inspired womenswear and specialized food menus, alongside beauty masterclasses. The company’s Aura loyalty programme is also participating with a 10x points multiplier campaign.

In the retail sector, the Dubai Jewellery Group (DJG) has announced the ‘Diwali Gold Rush’ promotion. Running across 180 participating outlets from October 24 to November 12, the campaign offers customers the chance to win a share of one kilogram of gold. Shoppers spending Dhs 1,500 or more at participating locations can enter a raffle, with specific draws scheduled for Dhanteras and a grand draw at the conclusion of the promotion.