UAE HR leaders shift toward AI and personalized employee benefits

HR leaders in the UAE are shifting strategies toward artificial intelligence, personalized benefits, and enhanced employee retention to drive business performance. At the ‘Work Reimagined UAE’ event, experts emphasized that human resources must evolve from an administrative function into a strategic architect of the organization, focusing on productivity and workforce planning.

Shalni Babur, Chief People Officer at Alfred Holdings, noted that the era of ‘one size fits all’ employee benefits is ending. She stated that employees increasingly expect customized, tailored experiences that reflect their individual needs. Effective personalization requires organizations to move beyond mere data collection to genuinely listening to and acting upon employee feedback to ensure staff feel valued.