Uber Eats and Lupita launch new pizza inspired by Portuguese village flavors

Uber Eats and the pizzeria Lupita have launched a new limited-time product, the ‘Corno da Aldeia’ pizza, following a marketing campaign featuring actor José Condessa. The initiative involved Condessa traveling to the village of Sobral de São Miguel in Covilhã to find residents who had never tried pizza, specifically targeting those less connected to digital platforms and online reviews.

The campaign resulted in a recipe inspired by local regional flavors, specifically the traditional ‘queijo corno’ cheese. The new pizza includes mozzarella, fig, guanciale, chives, and the local cheese. It is available exclusively through the Uber Eats platform for 16€.