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Ubisoft rebrands Creative House 2 as Massive Entertainment
Ubisoft has rebranded its Creative House 2 business unit as Massive Entertainment. This change consolidates several development teams under a single global identity to manage major intellectual properties.
The Massive Entertainment brand will now oversee the development of Tom Clancy’s The Division, Ghost Recon, and Splinter Cell, as well as new original IP such as March of Giants. The unified unit includes development teams located in Montréal, Paris, Sweden, and Toronto.
Christoph Hartmann, the former head of Amazon Games and co-founder of 2K Games, serves as the General Manager of the unit. This reorganization is part of a broader restructuring effort by Ubisoft aimed at streamlining development and reducing costs. The company stated that there will be no changes to existing commitments for players or partners.
Entities
Amazon Games · Christoph Hartmann · Massive Entertainment · Montreal · Tom Clancy · Ubisoft
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Ubisoft renamed its Creative House 2 business unit to Massive Entertainment on September 30, 2026. www.gaming.net
- [○ 1 SOURCE] Ubisoft aims for €200 million in additional cost reductions in 2026. variety.com
- [● 2 SOURCES] The brand includes the new original IP March of Giants. www.gaming.net · variety.com
- [● 2 SOURCES] Christoph Hartmann serves as the General Manager of Massive Entertainment. www.gaming.net · variety.com
- [● 2 SOURCES] The Massive Entertainment brand will cover franchises including Tom Clancy’s The Division, Ghost Recon, and Splinter Cell. www.gaming.net · variety.com
- [● 2 SOURCES] Development teams in Montréal, Paris, Sweden, and Toronto now operate under the Massive Entertainment brand. www.gaming.net · variety.com
- [● 2 SOURCES] Ubisoft stated there are no changes to ongoing commitments for players or partners. www.gaming.net · variety.com