UBSI academics train Cikeas Village residents in digital business

Lecturers and students from Universitas Bina Sarana Informatika (UBSI) conducted a digital technology socialization program for business owners in Cikeas Village, Sukaraja, Bogor Regency. Funded by the Directorate General of Research and Development of the Ministry of Higher Education, Science, and Technology, the initiative aims to assist residents in marketing products through online shops and managing business finances practically.

During the marketing session, participants were instructed on creating and managing online stores, with an emphasis on visual presentation and strategic pricing to compete in the digital market. The training also covered practical financial management, introducing simple applications for recording cash flow to help local small and medium enterprises (MSMEs) monitor their financial health.